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0 (hodnocen0 x )

(5) Půjčeno:5x 

BK

Thousand Oaks : Sage, 1999

xiv,322 s. : il.

ISBN 0-7619-1285-1 (brož.)

Obsahuje tabulky, bibliografické citace, úvod, rejstřík, údaje o editorech a autorech

Reklama - děti - studie

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Contents // Introduction // M. Carole Macklin and Les Carlson // Port I In Seorch of UJhot Children Knoiu ond Think About Advertising and Нош Advertising UJorks // 1. Through the Eyes of а Child: Children’s Knowledge and Understanding of Advertising // Deborah Roedder John // 2. Socialization and Adolescents’ Skepticism Toward Advertising // Tamara F. Mangleburg and Terry Bristol // 3. Evaluating the Impact of Affiliation Change on Children’s TV Viewership and Perceptions of Network Branding // Robert Abelman and David Atkin // 4. Youth, Advertising, and Symbolic Meaning Cindy Dell Clark // Port II Societal Impact and Concerns // 5. “We’ll Be Back In a Moment”: A Content Analysis of Advertisements in Children’s Television in the 1950s Alison Alexander, Louise M. Benjamin, // Keisha L. Hoerrner, and Darrell Roe // 6. Mothers’ Preferences for Regulating Children’s Television // Ann D. Walsh, Russell N. Laczniak, and Les Carlson // 7. A Comparison of Children’s and Prime-Time Fine-Print Advertising Disclosure Practices Darrel D. Muehling and Richard H. Kolbe // 8. The Beauty Myth and the Persuasiveness of Advertising: A Look at Adolescent Girls and Boys Mary C. Martin, James W. Gentry, // and Ronald Paul Hill // 9. Selling Food to Children: Is Fun Part of a Balanced Breakfast? // Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez // Port III Advertising Directed to Children About ___ Cigarettes, Smoking, and Beer // 10. How Do We Persuade Children Not

to Smoke? Laura A. Peracchio and David Luna // 11. Camels and Cowboys: How Junior High Students View Cigarette Advertising // Barbara J. Phillips and Liza Stavchansky // 12. Adolescents’ Attention to Beer and Cigarette Print Ads and Associated Product Warnings // Richard J. Fox, Dean M. Krugman, // Janies E. Fletcher, and Paul M. Fischer // Port IV Future Directions for Research // 13. Advertising to Children in the Twenty-First Century: New Questions Within Familiar Themes // Christine Wright-Isak // 14. The Future for Children and the Internet // Carole Walters // 15. Advertising’s Effects: Juxtaposing Research With Older and Younger Youths // Marvin E. Goldberg // 16. The Context of Advertising and Children: Future Research Directions // Jeffrey J. Stoltman // Index // About the Editors // 251 // 275 // 281 // 285 // 291 // 299 // 311 // About the Contributors // 313