.

0 (hodnocen0 x )

BK

2., upr. vyd.

Praha : SNTL - Nakladatelství technické literatury, 1978

412 s.

000004134

Introduction 11 // PART ONE // A. Elements of Economics // 1 Economic Systems and Economic Policy 15 // 2 National Economy and National Income 19 // 3 Production 23 // 4 Industry 28 // 5 Industrial and Business Management . 33 // 5.1 Forms of Business Undertakings 33 // 5.2 Monopolies 36 // 5.3 Organization of an Enterprise 37 // 5.4 Management and Managerial Skill 40 // 5.5 Data Collection in Business 41 // B. Commerce // 6 Structure of Commerce 45 // 7 Organization of Trade 48 // 7.1 Government Institutions 48 // 7.2 Institutions Directly Engaged in Trading with Foreign Countries . 49 // 7.3 Chambers of Commerce 51 // 7.4 Banks 52 // 7.5 Exchanges and Auctions 54 // 8 Intermediaries in Trade 61 // 9 Market Research and Advertising 70 // 9.1 Market Research 70 // 9.2 Advertising 70 // 9.3 Some Marketing Expressions 73 // 10 Payment 77 // 10.1 Means of Payment 77 // 10.1.1 Transfers — 10.1.2 Cheques — 10.1.3 Bills of Exchange // 10.2 Terms of Payment 83 // 10.2.1 Payment in Advance — 10.2.2 Payment by a Letter of // Credit — 10.2.3 Documents against Payment — 10.2.4 Payment after Delivery // 11 Insurance 91 // 11.1 Czechoslovak Conditions for the Insurance of Consignments in International Transit 92 // 11.2 Insurance in Great Britain 95 // 11.3 Claims for Damages 97 // 12 Transport 101 // 12.1 Land, River and Air Transport 101 // 12.2 Sea Transport 102 // 12.2.1 Organization of Sea Transport — 12.2.2 Ships, Ports and Cargoes; Parties Engaged in Sea Transport — 12.2.3 Documents in // Sea Transport — 12.2.4 Documents of Title to Goods after Landing // 12.3 Packing and Marking 108 // 13 Arbitration 113 // 13.1 The Arbitration Court of the Chamber of Commerce of Czechoslovakia 115 // 14 Instruments of Czechoslovak Foreign Trade Policy 121 // 14.1 Commercial Treaties 121 // 14.2 Trade Agreements 122 // 14.3 Payments, Clearing and Bank Agreements 123 //

14.4 Customs Tariff Agreements 124 // 14.5 Special Agreements and Arrangements 126 // 14.5.1 Barter Agreements — 14.5.2 Re-exports and Switches // 15 Multilateral Treaties and International Economic Institutions 131 // 15.1 The United Nations (U.N.) 131 // 15.2 Council for Mutual Economic Assistance (C.M.E.A.) 132 // 15.3 The International Bank for Economic Co-operation (I.B.E.C.) 133 // 15.4 The International Bank for Investments (I.B.I.) 134 // 15.5 The General Agreement on Tariffs and Trade (G.A.T.T.) 134 // 15.6 The European Economic Community (E.E.C.) 135 // 15.7 The International Monetary Fund (I.M.F.) 136 // 15.8 The International Bank for Reconstruction and Development (World Bank) 136 // PART TWO // Commercial Correspondence // 16 Business Letters 142 // 16.1 Lay-out of the Letter 142 // 16.2 The Construction of a Business Letter 142 // 16.2.1 The Heading — 16.2.2 The Inside Address — 16.2.3 The Greeting — 16.2.4 The Body of the Letter — 16.2.5 The Complimentary Close — 16.2.6 The Signature — 16.2.7 Postscript, Enclosures, Copies // 16.3 The Envelope 150 // 16.4 The Style of Business Letters 151 // 16.4.1 General Principles — 16.4.2 Stylistic Tendencies in Business // Letters // 16.5 English of Commerce 153 // 16.6 Varieties of English 155 // 16.7 Punctuation 157 // 16.8 Capitalization of Words 158 // 16.9 Division of Words 158 // 17 Telecommunication in Business 161 // 17.1 Telegrams 161 // 17.2 Telex Service 165 // 17.3 Coded Messages 166 // 17.4 Telephone Calls 167 // 18 A Simple Business Transaction (Import of a Forging Machine) 171 // 18.1 Enquiry 171 // 18.2 Offer 172 // 18.3 Reply to Preceding Letter 172 // 18.4 Accompanying Letter to Order 173 // 18.5 Confirmation of Order 174 // 18.6 Telex Message Saying that the Machine Is Ready for Dispatch 174 // 18.7 Advice of Dispatch 174 //

18.8 Phrases that Appear in the Majority of Business Letters . . . 175 // 19 Enquiries and General Replies to Them 179 // 19.1 Enquiries 179 // 19.2 Replies to Enquiries 181 // 20 Offers 191 // 20.1 Solicited Offers 192 // 20.2 Unsolicited Offers 193 // 20.3 Follow-Up Letters 195 // 20.4 Replies to Offers 196 // 21 Orders and Their Confirmation 210 // 21.1 Placing of Orders 210 // 21.2 Trade and Bank References 211 // 21.3 Confirmation of Orders 212 // 21.4 Modification, Refusal and Cancellation of Orders 213 // 22 Execution of Orders 223 // 22.1 Advice of Dispatch 223 // 22.2 Shipping Documents 224 // 23 Non-Fulfilment of the Contract 232 // 23.1 Complaints 232 // 23.2 Adjustment 238 // 23.3 Reminders 243 // 24 Correspondence Concerning Payment, Transport, Insurance // and Agencies 250 // 24.1 Payment 250 // 24.2 Transport 2543 // 24.3 Insurance 257 // 24.4 Correspondence with Agents . 260 // 25 Miscellaneous Letters 267 // 26 Import and Export Transactions 274 // 26.1 Import of Polythene Film 274 // 26.2 Export of Chatons 275 // 26.3 Import of Ferromanganese 276 // 26.4 Export of Excavators 277 // PART THREE // Business Conversations // 1: An Offer 281 // 2: Request for Shorter Delivery Time 282 // 3: A Talk about Sales Campaign 283 // 4: At the Liberec Fair 285 // 5: A Talk with an Agent 286 // 6: Another Talk with an Agent 288 // 7: A Talk about Exports and Imports 290 // 8: Offer of Further Business 291 // 9: Conversation about Terms of Payment 293 // 10: A Complaint 295 // PART FOUR // Reading Texts // Manners Makyth Management 305 // New Technology Is Essential for Industrial Survival 306 // Most New Products Die Young 308 // Frequency of Exporters’ Visits to Agents 309 // Factoring Aids Cash Flow 311 // Towards the Cashless, Chequeless Society 312 // The Euro-Currency Market 314 // Banking Mergers Should Lower Costs 315 //

Packaging Needs to Be Protective and Presentable 317 // Livestock — Handle with Care 319 // Barges that Cross the Ocean 320 // Tramp Shipping Freights Likely to Fall Further 321 // Growth in Supermarket Services 322 // Designing for the Future 323 // Shop Windows for British Industries 325 // Cutting Distribution Costs 326 // Researching the Market 328 // Careers in Computers 330 // Translation Problems 332 // Five-Point Plan to Beat World Hunger 334 // New Zealand’s Plans for the Future 335 // Commodity Market Reports 337 // Nickel Users Discuss Supply Crisis 338 // The Rubber Boom 339 // International Wheat Market 340 // 8 General Terms of Sale and Delivery 342 // APPENDIX // English-Czech Vocabulary 347 // Czech-English Vocabulary 390 // Abbreviations and Initials in Common Use 402 // Tables of Weights and Measures 406 // Foreign Currencies 409 // Bibliography 411

(OCoLC)42168213

cnb000120022