.

0 (hodnocen0 x )

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BK

Vyd. 1.

Praha : Ekopress, 2005

265 s. + 1 CD-ROM

ISBN 80-86119-39-4 (brož.)

Obsahuje slovníček, stejnojmenný CD-ROM

Bibliografie na s. 265

Angličtina - ruch cestovní - terminologie - učebnice

000004225

1 // Contents // CHAPTER I TOURISM, TOURISM INDUSTRY AND NATIONAL ECONOMY // Uniti: Definition ofTourism and Its Importance... 12 // Unit 2: Tourism Industry and Its Multidisciplinary Character... 14 // Language Corner: Articles... 19 // Listening Comprehension 1 : Prospects for 2004... 21 // Unit3: Tourism and Statistics... 22 // Language Comer: Describing Graphs... 23 // Listening Comprehension 2: IHA’s White Paper Analyses the Industry... 25 // Unit 4: Sustainable Development ofTourism... 26 // Language Corner: Useful Phrases-Checking Understanding, Summarizing... 28 // CHAPTER II TYPES OFTOURISM AND NEWTRENDS // UnitS: Types ofTourism... 30 // Listening Comprehension 3: Green Tourism... 37 // Language Corner: Question Tags... 39 // Unit 6: Specific Features ofTourism Terminology... 40 // Listening Comprehension 4: Tourism in Australia... 45 // Unit 7: New Trends in Tourism Management... 46 // Listening Comprehension 5: Venice... 48 // Language Corner: Comparing Pros and Cons... 49 // CHAPTER III INTERNATIONAL ORGANIZATIONS IN TOURISM // UnitS: WTO and EU... 52 // Language Corner: Causative “Have/Get”... 56 // Unit 9: The IATA... 58 // Language Comer: Future Perfect... 62 // CHAPTER IV TRANSPORTATION // Unit 10: AirTransport... 64 // Listening Comprehension 6: Changes in the AirTransport... 67 // Listening Comprehension 7: Gatwick Express... 70 // Unit 11 : Rail Transport... 72 // Listening Comprehension 8: Railcards... 74 // Unit 12: Road Transport... 76 // Language Corner:

Recommendations - Structures with “Should”... 77 // Unit 13 SeaTransport... 78 // 7 // A // Listening Comprehension 9: Radisson Seven Seas Cruises... 78 // Language Corner: Giving Advice... 79 // CHAPTER V LODGING INDUSTRY // Unit 14: Types of Lodging Facilities... 82 // Language Corner: Price Calculations and Room Shapes... 84 // Unit 15: Forms of Ownership and Trends in Management... 88 // Listening Comprehension 10: A Story of One Hotel... 90 // Unit 16: A Hotel and Its Divisions... 92 // Language Corner: Conditionals... 94 // Unit 17: Room Reservation, Check-in and Check-out... 96 // Listening Comprehension 11: Upgrade...100 // Unit 18: Hotel Revenue Managementsystem...104 // Language Corner: Compound Nouns...106 // CHAPTER VI FOOD AND BEVERAGE SERVICE // Unit 19: Types of Restaurants and Food and Beverage Service...108 // Listening Comprehension 12: Breakfast...109 // Language Corner: Probability and Certainty...110 // Unit 20: Menu...112 // Language Corner: Table Side Talk...117 // Unit 21 : Banqueting and Conference Services...120 // Listening Comprehension 13: Finalizing the Arrangements for a Congress...123 // CHAPTER VII TRAVEL AGENCIES, TRAVEL AGENT’S // Unit 22: Travel Agencies and Travel Agents...126 // Listening Comprehension 14: At aTravel Agent’s...131 // Unit 23: Booking a Holiday...132 // Language Corner: Reported Questions and Requests...133 // Unit 24: Travel insurance...138 // Listening Comprehension 15:Travel Insurance...138 // Unit 25: Preparing a

Brochure and an Itinerary...140 // Listening Comprehension 16: Fly-Drive Holiday...143 // CHAPTER VIII MARKETING AND SELLING TOURISM PRODUCTS // Unit 26: Types of Marketing...146 // Unit 27: Language of Brochures...148 // Unit 28: Presentation and SellingTourism Products...152 // Listening Comprehension 17: Presentation of a Destination...152 // Unit 29: A Guide...156 // Language Corner: Useful Phrases- Offering Help, Apologising...157 // 8 // CHAPTER IX CORRESPONDENCE // Unit 30: Types of Business Letters in the Tourism Industry...160 // CHAPTER IX MISCELLANEOUS EXERCISES AND CASE STUDIES...174 // TAPESCRIPTS...182 // KEY TO EXERCISES...202 // ENGL1SH-CZECH GLOSSARY...222 // CZECH-ENGLISH GLOSSARY...244 // BIBLIOGRAPHY // 26S