.

0 (hodnocen0 x )

BK

1. vyd.

Plzeň : Fraus, 1998

195 s.

ISBN 80-85784-98-X (brož.)

Angličtina - terminologie ekonomická - texty - učebnice vysokošk.

000011783

Contents // Lesson 1 // 1. The premise...5 // 1.1 Economy ...6 // 1.2 Society...7 // 1.3 Environment...10 // 1.4 Money ...12 // Lesson 2 // 2. Market...15 // 2.1 A business story (1) // The great idea...15 // 2.2 Company ...17 // 2.3 What’s new in the factory...20 // 2.4 A business story (2) // Berlin or Prague, Brno or Vienna? ... 23 // 2.5 The European Union ...26 // 2.6 A business story (3) // NAFTA, GATT ... and others ...29 // Lesson 3 // 3. Manpower...32 // 3.1 Are there too many of us?...32 // 3.2 A business story (4) // The vicious circle...35 // 3.3 Redundancy...37 // 3.4 The opposites...41 // 3.5 Try managing your boss...45 // 3.6 Hire and fire...48 // 3.7 A business story (5) // The interview...50 // 3.8 The ideal manager ...54 // 3.9 Communication ...58 // Lesson 4 // 4. Material...62 // 4.1 A business story (6) // The environment...62 // 4.2 The international pollution connection . 64 // 4.3 A business story (7) // Swaps...67 // 4.4 Value and waste...70 // 4.5 Material on the move...73 // 4.6 A business story (8) // Selling the product...76 // 4.7 Just-in-time ...78 // 4.8 No more scrap ...80 // Lesson 5 // 5. Money ...84 // 5.1 Money makes the world go round...84 // 5.2 Look back ...87 // 5.3 Look ahead...89 // 5.4 Maastricht ...93 // 5.5 A business story (9) // More profit...96 // 5.6 The profit dilemma...98 // 5.7 Money on the move ...101 // Lesson 6 // 6. Business writing...105 // 6.1 A business story ( 10) // More English ...105 // 6.2 Principles of clear (letter)

writing ... 106 // 6.3 The never ending chain...107 // 6.4 Before you get started...108 // 6.5 How to get started ...110 // 6.6 Don’t forget the soft touch ...Ill // 6.7 Dear Mr Newman Example of a chain of business correspondence ...112 // 6.8 The day after - exercises...115 // Translations...?6 // Solutions to exercises ...150 // Vocabulary ...180 // 4