.

0 (hodnocen0 x )

(22) Půjčeno:22x 

BK

1st ed.

Cambridge : Cambridge University, 2002

172 s. : il.

ISBN 0-521-77529-9 (brož.)

Cambridge professional English

Obálkový podnázev: intermediate

Obsahuje ilustrace, fotografie, tabulky, úvod, klíč, rejstřík

Popsáno podle 8. dotisku 1. vyd. vydaného roku 2005

Angličtina - podnikání - učebnice

000011795

Contents // INTRODUCTION 8 // JOBS, PEOPLE AND ORGANIZATIONS // Work and jobs 10 // A What do you do? // ? Word combinations with ‘work’ // C Types of job and types of work // |3 Ways of working 12 // A Old and new ways ? Nice work if you can get it C Nature of work // gcj Recruitment and selection 14 // A Recruitment ? Applying for a job C Selection procedures // Skills and qualifications 16 // A Education and training ? Skilled and unskilled C The right person // ?2? Pay and benefits 18 // A Wages, salary and benefits ? Compensation 1 C Compensation 2 // People and workplaces 20 // A Employees and management ? Management and administration C Labour // D Personnel and human resources // Q the career ladder 22 // A A job for life ? A job for now C In-house staff or freelancers? // D Losing your job // Q Problems at work 24 // A Health and safety ? Bullying and harassment C Discrimination // Q Managers, executives // and directors 26 // A Managers and executives: UK ? Managers and executives: US // ?? Businesspeople and // business leaders 28 // A Businesspeople and entrepreneurs ? Leaders and leadership C Magnates, moguls and tycoons // Q) Organizations 1 30 // A Business and businesses ? Commerce C Enterprise // D Word combinations with ‘enterprise’ // ? Organizations 2 32 // A Self-employed people and parmerships ? Limited liability C Mutuals // D Non-profit organizations // PRODUCTION // |J(J Manufacturing and services 34 // A Industry // ? Manufacturing and services

C Countries and their industries // ? The development process 36 // A Market research ? Development and launch // Business Vocabulary in Use // 3 // ?? Innovation and invention 38 // A Innovation and invention ? Research and technology C Patents and intellectual property // |ŁJ Making things 40 // A Products ? Mass production C Capacity and output // IM Materials and suppliers 42 // A Inputs // ? Suppliers and outsourcing C Just-in-time // QÜ Business philosophies 44 // A Total quality management ? Continuous improvement C Benchmarking D Business process re-engineering // MARKETING // §Q Buyers, sellers and // the market 46 // A Customers and clients ? Buyers and sellers C The market // D Word combinations with ‘market’ // ?1| Markets and competitors 48 // A Companies and markets ? More word combinations with ‘market’ // C Competitors and competition // Q) Marketing and market // orientation 50 // A Marketing ? The four Ps C Market orientation // Products and brands 52 // A Word combinations with ‘product’ // ? Goods // C Brands and branding // S| Price 54 // A Pricing // ? Word combinations with ‘price’ // C Upmarket and downmarket D Mass markets and niches // 05 Place 56 // A Distribution: wholesalers, retailers and customers ? Shops // C Direct marketing // 03 Promotion 58 // A Advertising ? The sales force C Promotional activities // 03 The Internet and // e-commerce 60 // A The Internet ? Clicks-and-mortar ? B2B, B2C and B2G // MONEY // 03 Sales and costs 62

// A Sales 1 ? Sales 2 C Costs // D Margins and mark-ups // Mil Profitability and // unprofitability 64 // A Profitable and unprofitable products ? Budgets and expenditure C Economies of scale and the learning curve // 4 // Business Vocabulary in Use // Getting paid 66 // A Shipping and billing ? Trade credit C Accounts // |?|| Assets, liabilities and the // balance sheet 68 // A Assets ? Depreciation C Liabilities D Balance sheet // Q) The bottom line 70 // A Accounts ? Results // (tgj Share capital and debt 72 // A Capital ? Share capital C Loan capital D Security E Leverage // ß| Success and failure 74 // A Cash mountains and surpluses ? Debt and debt problems C Turnarounds and bailouts D Bankruptcy // Ł3 Mergers, takeovers and // sell-offs 76 // A Stakes and joint ventures ? Mergers and takeovers C Conglomerates // FINANCE AND THE ECONOMY // Jc jj Personal finance 78 // A Traditional banking ? New ways of banking C Personal investing // Financial centres // A Financial centres ? Stock markets C Other financial markets D Derivatives // Kfri Trading // A Market indexes ? Market activity: good times ... // C ... and bad times // Ktsfr Indicators 1 // A Finance and economics ? Inflation and unemployment C Trade // D Growth and GDP // Bth Indicators 2 // A Going up ? Going down C Peaks and troughs D Boom and bust // DOING THE RIGHT THING // ??) Wrongdoing and corruption // A Wrongdoing ? Bribery and corruption C Fraud and embezzlement // rül Ethics // A Code of ethics ? Ethical

standards C Ethical investment // PERSONAL SKILLS // Time and time management // A Timeframes and schedules ? Projects and project management C Time tips // Business Vocabulary in Use // EM Stress and stress // management 94 // A When work is stimulating ? When stimulation turns to stress C Downshifting // Leadership and // management styles 96 // A Leadership // ? Modern management styles C Empowerment // CULTURE // Business across cultures 1 98 // A Cultures and culture ? Distance and familiarity // ?1? Business across cultures 2 100 // A Names ? Business cards C Dress // Business across cultures 3 102 // A Entertainment and hospitality ? Time // C Cross-cultural communication // TELEPHONE, FAX AND EMAIL // r lit Telephoning // 1: phones and numbers 104 // A Telephones and beyond ? Phone, call and ring C Numbers // D Doing things over the phone // EBl Telephoning // 2: getting through 106 // (?? Telephoning 3: messages 108 // A Asking to speak to someone 2 ? Giving and taking messages C Spelling names // D Taking messages: checking information // 1 Telephoning // 4: arrangements 110 // A Making arrangements ? Closing the conversation C Changing arrangements // ?? Faxes 112 // A Sending faxes ? Fax layout C Receiving faxes // idt Emails 114 // A Email // ? Email expressions C Email abbreviations // BUSINESS SKILLS // ntt Meetings 1 : types of // meeting 116 // A Word combinations with ‘meeting’ // ? Types of meeting C How was the meeting? // E0 Meetings 2: the role of the

// chairperson 118 // A Before the meeting ? During the meeting C Follow-up // ?? Meetings 3: points of view 120 // A Opening the meeting ? Inviting people to speak C Making your point // A Phoning scenario ? Asking to speak to someone 1 C Voicemail // 6 // Business Vocabulary in Use // i.’Vl Meetings 4: agreement // and disagreement 122 // A Discussion without argument? // ? Agreeing C Disagreeing // iffil Meetings 5: discussion // techniques 124 // A Hedging // ? Checking understanding, interrupting, referring back // C Agreement, consensus or compromise? // D Concluding // Presentations 1 : preparation and introduction 126 // A Types of presentation ? Dos and don’ts: preparation C Key phrases: introduction // ||2) Presentations 2: main part 128 // A Dos and don’ts: timing ? Dos and don’ts: voice C Rapport with the audience D Key phrases: main part // (? Presentations 3: closing // and questions 130 // A Dos and don’ts: body language ? Visual aids // C Key phrases: closing and dealing with questions // liEl Negotiations 1 : situations // and negotiators 132 // A Types of negotiation ? Word combinations with ‘negotiations’ // C Bargaining // ? Negotiations 2: preparing 134 // A Preparing to negotiate ? Negotiating scenario C Negotiating styles // (igj Negotiations 3: furthering negotiations // A Win-win ? Probing // C Proposal and counter-proposal D Trade-offs // rf