.

0 (hodnocen0 x )

(3) Půjčeno:5x 

BK

1st ed.

Cambridge : Cambridge University, 1998

176 s. : il.

ISBN 0-521-48353-0 (brož.)

Cambridge professional English

Obsahuje fotografie, ilustrace, dodatky, odkazy, slovníček pojmů (anglicky, francouzsky, německy, italsky, španělsky)

Bibliografie: s. 146

Angličtina - terminologie ekonomická - učebnice

000030294

Thanks and acknowledgements...iv // Introduction to the learner...vi // 1 The three sectors of the economy...7 // 2 Management...12 // 3 Company structure... 17 // 4 Work and motivation ...23 // 5 Management and cultural diversity...29 // 6 Recruitment...33 // 7 Labour relations...37 // 8 Production...41 // 9 Products...45 // 10 Marketing...50 // 11 Advertising... 56 // 12 Promotional tools...60 // 13 Accounting and financial statements...64 // 14 Banking... 69 // 15 Stocks and shares... 74 // 16 Bonds...80 // 17 Futures and derivatives... 84 // 18 Market structure and competition...90 // 19 Takeovers, mergers and buyouts...96 // 20 Efficiency and employment...101 // 21 Business ethics...106 // 22 The role of government...110 // 23 Central banking, money and taxation... 115 // 24 Exchange rates... 121 // 2 5 The business cycle...126 // 26 Keynesianism and monetarism...131 // 27 International trade...136 // 28 Economics and ecology...140 // Appendix and Bibliography...146 // Language reference...147 // Glossary (English-French-German-Italian-Spanish)...162