Contents // List of figures vii // List of tables ix // Notes on contributors xi // Acknowledgements viii // 1 Introduction 1 // Theo van Leeuwen and Carey Jewitt // 2 Content analysis of visual images 10 // Philip Bell // 3 Approaches to analysis in visual anthropology 35 // Malcolm Collier // 4 Seeing beyond belief: Cultural Studies as an approach to 61 // analysing the visual // Martin Lister and Liz Wells // 5 Semiotics and iconography 92 // Theo van Leeuwen // 6 A therapeutic perspective: the use of drawings in child 119 // psychoanalysis and social science // Gertraud Diem-Wille // 7 Visual meaning: a social semiotic approach 134 // Carey Jewitt and Rumiko Oyama // 8 Practices of seeing visual analysis: an ethnomethodological approach 157 Charles Goodwin // 9 Analysing film and television: a social semiotic account of 183 // Hospital: an Unhealthy Business // Rick ledema // Index // 207