.

0 (hodnocen0 x )

(4) Půjčeno:4x 

BK

Englewood Cliffs : Prentice Hall, c1980

ISBN 0-13-936435-8

000113439

Rekat.

Contents // Preface, ix // Part 1 // A THEORY OF REASONED ACTION 1 // CHAPTER 1 // Introduction 3 // A THEORY OF REASONED ACTION PLAN OF THE BOOK // CHAPTER 2 // Attitudes and Behavior 12 // A HISTORICAL PERSPECTIVE // Early Attitude Measurement, 14 // Early Attitude Research, 16 // Relation Between Attitude and Behavior, 1 7 // ? // iv Contents // RECENT DEVELOPMENTS 24 // Other Variable Explanation, 25 // CONCLUSION 26 // CHAPTER 3 // How to Define and Measure Behavior 28 // BEHAVIORS VERSUS OUTCOMES 29 // SINGLE ACTIONS VERSUS BEHAVIORAL CATEGORIES 30 // Single Actions, 31 Behavioral Categories, 31 // BEHAVIORAL ELEMENTS: ACTION, TARGET, CONTEXT, AND TIME 34 MULTIPLE CHOICE AND MAGNITUDE 3 5 // REPEATED OBSERVATIONS 36 // SELF-REPORTS OF BEHAVIOR 37 // SUMMARY AND CONCLUSION 38 // CHAPTER 4 // Predicting Behavior from Intention 40 // CORRESPONDENCE BETWEEN INTENTION AND BEHAVIOR 42 // Correspondence for Single-Action Criteria, 42 Correspondence for Multiple-Choice Criteria, 44 Correspondence for Behavioral Categories, 46 // STABILITY OF INTENTIONS 47 // Predicting Behavior, 47 // Moderating Effects of Other Variables, 49 // PREDICTION OF OUTCOMES 51 // SUMMARY AND CONCLUSION 51 // CHAPTER 5 // Determinants of Behavioral Intentions 53 // ATTITUDE TOWARD A BEHAVIOR 54 // Correspondence Between Attitude and Intention, 56 // SUBJECTIVE NORM 57 // Correspondence Between Subjective Norm and Intention, 57 Relative Importance of Attitude and Subjective Norm, 58 // THE MEDIATING ROLE OF INTENTIONS 59 // Intentions to Attain Outcomes, 60 // SUMMARY AND CONCLUSION 60 // CHAPTER 6 // Determinants of the Attitudinal and Normative Components 61 // DETERMINANTS OF ATTITUDE TOWARD A BEHAVIOR 62 // Correspondence Between Beliefs and Attitudes, 64 Predicting Attitude from Beliefs, 65 // DETERMINANTS OF SUBJECTIVE NORMS 73 // Modal Normative Beliefs, 75 //

THE MEDIATING ROLE OF ATTITUDES AND SUBJECTIVE NORMS 76 // SUMMARY AND CONCLUSION 77 // CHAPTER 7 // Theoretical Implications 78 // HYPOTHESES LINKING BELIEFS TO BEHAVIOR 80 // Implications for Changing Behavior, 81 // EFFECTS OF EXTERNAL VARIABLES 82 // Personality Traits and Behavior, 86 Traditional Attitudes and Behavior, 88 // PREDICTION VERSUS UNDERSTANDING 90 // SUMMARY AND CONCLUSION 9I // Part 2 // APPLICATIONS 93 // CHAPTER 8 // Overview 95 // DATA PRESENTATION AND THE USE OF STATISTICS // 98 // vi Contents // CHAPTER 9 // Predicting and Understanding Weight Loss: // Intentions, behaviors, and outcomes 101 // Dorothy Sejwacz, leek Ajzen, Martin Fishbein // AN EMPIRICAL STUDY OF WEIGHT LOSS 104 // Construction of Dieting and Physical Activity Indices, 105 Effects of Dieting and Physical Activity on Weight Loss, 106 Determinants of Dieting and Physical Activity, 107 Intentions to Lose Weight, 111 // SUMMARY AND CONCLUSION 111 // CHAPTER 10 // Predicting and Understanding Women’s Occupational Orientations: Factors underlying choice intentions 113 // Brenda M. Sperber, Martin Fishbein, leek Ajzen // PREVIOUS RESEARCH 115 // AN EMPIRICAL STUDY OF CAREER INTENTIONS 116 // Prediction of Choice Intentions, 117 Determinants of Attitudes and Subjective Norms, 120 Cognitive Foundation of Career Intentions, 122 // SUMMARY AND CONCLUSION 128 // CHAPTER 11 // Predicting and Understanding Family Planning Behaviors: Beliefs, attitudes, and intentions 130 // Martin Fishbein, James J. Jaccard, Andrew B. Davidson, leek Ajzen, Barbara Loken // PREVIOUS FAMILY PLANNING RESEARCH 132 // APPLICATION OF THE THEORY OF REASONED ACTION // TO FAMILY PLANNING 134 // DETERMINANTS OF FAMILY SIZE 134 // Child-bearing Intentions and Family Size, 135 Predicting Child-bearing Intentions, 138 // EMPIRICAL STUDIES OF CONTRACEPTIVE BEHAVIOR 139 //

IMPLICATIONS FOR FAMILY PLANNING PROGRAMS 142 // Contents vii // CHAPTER 12 // Predicting and Understanding Consumer Behavior: Attitude-behavior correspondence 148 // Martin Fishbein, leek Ajzen // USE OF ATTITUDE THEORY IN MARKETING RESEARCH // EVALUATION OF ATTITUDE RESEARCH IN MARKETING // Assessment of Brand Attitudes, 156 Brand Attitudes and Consumer Behavior, 159 // PREDICTION OF CONSUMER BEHAVIOR // Purchase Intentions and Actual Behavior, 165 Pred ic tion of Buy ing In ten tions, 167 // SUMMARY AND CONCLUSION // CHAPTER 13 // Predicting and Understanding Voting in American Elections: Effects of external variables 173 // Martin Fishbein, leek Ajzen, Ron Hinkle // APPLICATION OF THE THEORY OF REASONED ACTION TO VOTING BEHAVIOR // PREDICTION OF VOTING IN AMERICAN ELECTIONS, A STUDY OF THE 1976 PRESIDENTIAL ELECTION // Prediction of Voting Behavior, 178 Effects of External Variables, 184 // SUMMARY AND CONCLUSION // CHAPTER 14 // Predicting and Understanding Voting in British Elections and American Referenda: Illustrations of the theory’s generality 196 // Martin Fishbein, Carol H. Bowman, Kerry Thomas, James J. Jaccard, leek Ajzen // A STUDY OF THE 1974 GENERAL ELECTION IN GREAT BRITAIN 200 Determinants of Voting Behavior in Great Britain, 202 NONPARTISAN VOTING BEHAVIOR 206 // The Case of Nuclear Power, 208 // viii Contents // A STUDY OF THE 1976 OREGON NUCLEAR SAFEGUARDS REFERENDUM // Effects of External Variables, 214 SUMMARY AND CONCLUSION // CHAPTER 15 // Changing the Behavior of Alcoholics: Effects of persuasive communication 217 // Martin Fishbein, leek Ajzen, Judy McArdle // TRADITIONAL APPROACH TO PERSUASION // Behavior Change Within the Traditional Approach, 221 // AN ALTERNATIVE APPROACH TO BEHAVIOR CHANGE // Structure and Content of a Persuasive Communication, 225 Processing of Message Content, 227 //

AN EMPIRICAL STUDY OF BEHAVIOR CHANGE // The Persuasive Appeals, 230 Pretest, 232 // Presentation of the Persuasive Appeal, 232 Beliefs, 233 Attitude Change, 237 Behavior Change, 237 // SUMMARY AND CONCLUSION // CHAPTER 16 // Some Final Comments 243 // References, 248 // Appendix A: Steps in the Construction of a Standard Questionnaire, 260 // Appendix B: Sample Questionnaire, 264 // Author Index, 274 Subject Index, 277