Univerzitní knihovna OU - Úplné zobrazení záznamu

Table of Contents // Preface ix // Introduction 1 // CHAPTER 1 // Translation Studies: The emergence of a discipline 5 // 1.1 Great precursors 6 // 1.2 Paving the way: From Jakobson to Paepcke 20 // 1.3 The pragmatic turn in linguistics 35 // 1.4 The legacy of James Holmes 40 // chapter 2 // The cultural turn of the 1980s 47 // 2.1 Descriptive Translation Studies: The “Manipulation School” revisited 47 // 2.2 The skopos theory and its functional approach 51 // 2.3 The model of translatorial action 56 // 2.4 Deconstruction, or the “cannibalistic” approach 60 // 2.5 The 1980s in retrospect 63 // chapter 3 // The “interdiscipline” of the 1990s 69 // 3.1 Beyond language 70 // 3.1.1 Of norms, memes and ethics 72 // 3.1.2 Translation and nonverbal communication 79 // 3.1.3 Translating multimodal texts 84 // 3.2 “Imperial eyes” 90 // 3.2.1 Postcolonial translation 92 // 3.2.2 Gender-based Translation Studies 100 // 3.3 The positions of the reader 104 // 3.3.1 Applying a functional model of translation critique 109 // chapter 4 // The turns of the 1990s // 4.1 The empirical turn 115 // 115 // vin The Turns of Translation Studies // 4.1.1 New fields of interpreting studies 116 // 4.1.2 Empirical studies in translation 123 // 4.2 The globalization turn 128 // 4.2.1 Technology and the translator 130 // 4.2.2 Translation and advertising 134 // 4.2.3 The empire of English 139 // 4.3 Venuti’s foreignization: A new paradigm? 145 // chapter 5 // At the turn of the millenium:

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