General Editors Preface vii // Acknowledgements xii // General introduction 1 // Section A Language, ideology and power 21 // Introduction 23 // 1. Critical and descriptive goals in discourse analysis 27 // 2. Discourse representation in media discourse 54 // 3. Language and ideology 70 // Section B Discourse and sociocultural change 85 // Introduction 87 // 4. Discourse, change and hegemony 91 // 5. What might we mean by enterprise discourse? 112 // 6. Critical discourse analysis and the marketization of public // discourse: the universities 130 // 7. Ideology and identity change in political television 167 // Section C Textual analysis in social research 183 // Introduction 185 // 8. Discourse and text: linguistic and intertextual analysis within discourse analysis 187 // Section D Critical language awareness 215 // Introduction 217 // 9. Critical language awareness and self-identity in // education 219 // 10. The appropriacy of appropriateness 233 // Bibliography and references 253 // Index 263