.

0 (hodnocen0 x )

BK

1st ed.

New York : Farrar, Straus and Giroux, c2006

xiii, 156 s. ; 21 cm

ISBN 0-374-53090-4 (brož.) ISBN !978-0-374-53090-7 (chyb.)

Obsahuje bibliografické odkazy

000177356

CONTENTS // Contributors ix // Preface xi // INTRODUCTION: WHY WE WRITE 3 // I.WINNING AND LOSING 7 // Twelve Traps to Avoid 9 // 2.BICONCEPTUALISM // Partial Conservatives 15 // Partial Progressives 16 // The Mythical Center 18 // Speaking to Swing Voters 22 // Authenticity 23 // 3 .FRAMES AND BRAINS 25 // Deep Frames: "The War on Terror” 28 // Issue-Defining Frames: Iraq and Immigration 31 // Messaging Frames 35 // Lessons from Cognitive Science 36 // The Problem of Rationalism 39 // Expressing Our Values 41 // VI // CONTENTS // Frame or Lose 42 // Reframing: Words to Reclaim 43 // 4 .THE NATION AS FAMILY 49 // The Nurturant Parent Model 52 // The Progressive Vision 53 // The Strict Father Model 57 // The Conservative Vision 59 // Causation Theories: Poverty and Terrorism 62 // Identity Issues: Gays and Abortion 63 // Conservative Populism 64 // 5 . MORALITY AND THE MARKET 67 // Conservative Idolatry 69 // Progressive Morality 70 // The Free-Market Mythology 72 // Government vs. Market 76 // Profit and Human Dignity 77 // Market Failures 79 // 6 . FUNDAMENTAL VALUES 82 // Fairness 84 ’ // Freedom 87 // Equality 91 // Responsibility 95 // Integrity 97 // Security 99 // 7 . STRATEGIC INITIATIVES 102 // The Iraq War 104 // Clean Elections 108 // Healthy Food 110 // Ethical Business 114 // Transit for-All 116 // CONTENTS // 8 .THE ART OF ARGUMENTS 119 // Obama on the Estate Tax 120 // How Argument Frames Work 124 // American Stories 129 // The Crime-and-Punishment Frame 131

// The Safety-Net Frame 134 // Political Stories as Arguments 137 // Photos as Stories 140 // Arguing Net Neutrality 141 // EPILOGUE // Notes 153 // Acknowledgments 157