.

5 (hodnocen1 x )

(33.2) Půjčeno:198x 

BK

1st ed.

Ostrava : Faculty of Arts, University of Ostrava, 2009

293 s. : il. ; 21 cm

ISBN 978-80-7368-713-7 (brož.)

Obsahuje bibliografii na s. 278-288 a bibliografické odkazy

000179536

Chapter One: Introduction // Part I: Text // Chapter Two: Communication Strategies in Commercial Media discourse (Christopher Hopkinson) // 2.1 Introduction // 2.1.1 Generic description // 2.1.2 Research to date // 2.1.3 Theoretical framework: situation and strategies in commercial media discourse // a) The social element: the communicative situation // b) The cognitive element: strategies for influencing and manipulation // 2.1.4 Structure of the analysis, key analytical concepts // 2.2 Interpersonal strategies: manipulating pragmatic mental models // 2.2.1 Options for encoding the participants within the discourse // 2.2.2 Constructing producer identity and ’voice’ // 2.2.3 Constructing receiver identity // 2.2.4 Constructing participant relationships // 2.3 Ideational strategies: manipulating semantic mental models // 2.3.1 Representing the product // a) Representing product attributes // b) Representing product roles // c) Linguistic ’supporting strategies’ // 2.3.2 Text-building strategies // a) Textual organization // b) Cohesion // 2.4 Conclusions // Chapter Three: Communication Strategies in Women’s and Men’s // magazines (Renáta Tomášková) // 3.1 Introduction // 3.1.1 Aims // 3.1.2 Methods // 3.1.3 The concept of communication strategies // 3.1.4 Materials // 3.1.5 Structure of the present chapter // 3.2 Communication strategies and the target reader in women’s and men’s lifestyle magazines // 3.2.1 COSMOPOLITAN: I never wanted to feel helpless again // 3.2.2 HARPER’S BAZAAR: Fabulous at every age // 3.2.3 FIT PREGNANCY: MOM & BABY: Now what? // 3.2.4 MEN’S HEALTH: What kind of hero are you? // 3.2.5 Concluding remarks // 3.3 Conversationalization in lifestyle magazines // 3.3.1 Medium/channel clash // 3.3.2 The concept of secondary orality // 3.3.3 Addition as a structuring principle // 3.3.4 Aggregative character: parallelisms and modification //

3.3.5 Redundancy as a significant feature // 3.3.6 Conservative or traditionalist traits // 3.3.7 Close to the human lifeworld // 3.3.8 Agonistically toned discourse // 3.3.9 Empathetic and participatory character of discourse // 3.3.10 Homeostatic character of discourse // 3.3.11 Situationality of discourse // 3.3.12 Concluding remarks // 3.4 Advertising in lifestyle magazines: persuasive and manipulative strategies // 3.4.1 The role of advertising in women’s and men’s magazines // 3.4.2 Research scope and obj ectives // 3.4.3 Persuasion and manipulation // 3.4.4 Developing uncertainty as a manipulative communication strategy // 3.4.5 Strategies in English and Czech advertisements: a comparison // 3.5 Text colony as a dominating communication strategy // 3.5.1 Defining the term // 3.5.2 Text colony as a text type: productivity and possible sub-types // 3.5.3 Women’s and men’s magazines as complex text colonies // 3.5.4 Cohesion in colonies: unifying discontinuous texts // 3.5.5 Text colonies and hypertext as related structures // 3.5.6 Concluding remarks // 3.6 Conclusions // Chapter Four: Communication Strategies in Academic Texts (Gabriela Zapletalová) // 4.1 Introduction // 4.2 Pronouns and writer identity // 4.2.1 Theoretical considerations // 4.2.2 Interaction in academic texts: Writer identity and writer roles // 4.2.3 Writer identity and impersonality // 4.2.4 Personal pronouns: deictic semantics // 4.2.5 Frequency of personal pronouns // 4.2.6 Discussion // 4.3 Lexical cohesion in research articles // 4.3.1 The research framework: Lexical cohesion // 4.3.2 Lexical patterning Hoey (1991) // 4.3.3 Semantic fields Hasan (Halliday & Hasan 1985) // 4.4 Conclusions // Part II: Talk // Chapter Five: Hand Gestures as Manifestations of Communication strategies (Lenka Sedlářova) // 5.1 Introduction: Communication strategies and the nonverbal aspect //

5.2 Two distinct perspectives in a feature film // 5.3 Preliminaries // 5.3.1 Halliday and language as a means of interaction // 5.3.2 Speech acts // 5.3.3 Narrative theory and drama theory // 5.3.4 Definition and classification of gestures // 5.4 Analysis // 5.4.1 Hypothesis and aims of the analysis // 5.4.2 Types of gestures in a feature film // 5.4.3 Communication strategies of gesturing in an American feature film // a) The ideational component and gestures // b) The interpersonal component and gestures // c) The textual component and gestures // 5.5 Conclusions // Chapter Six: Non-Violence in Media Language as a Communication Strategy for Social Change and Sustainability (Sirma Wilamová) // 6.1 Introduction // 6.2 Data and methodology // 6.3 Discourse, power and strategy // 6.3.1 Laclau and Mouffe’s Discourse Theory // 6.3.2 Discursive constructionism // 6.3.3 Intentionality, rationality and strategy in talk // 6.4 Media language, power, asymmetry and institutionality // 6.4.1 The centrality of language and the role of rhetoric in the media // 6.4.2 Radio discussions as a genre of media discourse // 6.5 The nature of violence and non-violence in communication // 6.5.1 Defining violence and non-violence: a dualistic concept of today’s world // 6.5.2 The nature of conflict // 6.5.3 The two dimensions of non-violence // 6.6 Non-violence as a communication strategy and category of force // 6.6.1 On the power of the word in the context of Austin’s and Searle’s speech act theory // 6.6.2 Linguistic violence // 6.6.3 Discourses and frames // 6.6.4 Towards a discourse of non-violence // 6.7 Conclusions // Chapter Seven: Conclusions

(OCoLC)551403599

cnb002026889