UČEBNICE : Acknowledgements and Note on the Fourth Edition 3 // To the student 6 // UNIT 1 Making enquiries // 1A Study section 7 // Emails, opening and closing a message, subject headings, asking for and sending information, email style, being polite // 1B Activity section: Misplaced orders 14 // Slembrouck BVBA have delivered the wrong goods to The Court Hotel and ABC (Drinks Machines) Ltd. What should they do? // 1C The writing process: Getting help 16 // UNIT 2 Business prospects // 2A Study section 17 // Attachments, parts of a message, beginning and ending a message, email conventions // 2B Activity section: A business trip 24 // Nagakura try to arrange meetings with the office of Leefung Plastics in Hong Kong and Singapore. However, other events cause difficulties. // 2C The writing process: Steps in writing a message 26 // UNIT 3 Contacting customers // 3A Study section 11 // Referring, giving good/bad news, saying what you can/cannot do, giving reasons, British and American English, paragraphs // 3B Activity section: Holiday time 34 // Western Travel want to book a holiday for a group of tourists, but there are problems with the tour organisers, Sun Express and Golden Holidays. // 3C The writing process: Writing a plan 36 // UNIT 4 When things go wrong // 4A Study section 37 // Letter layout, the date, making mild complaints, making a point, warning, making strong complaints // 4B Activity section: Who’s responsible? 45 // The heating system at Perfecta Ltd explodes. Who is responsible: // Aqua Warm BV or Bauer AG? // 4C The writing process: Read before you write 46 // UNIT 5 Getting things done // 5A Study section 48 // Requesting action, apologising, faxes // SB Activity section: From quote to sale 54 // Tavridis Ltd urgently need a large quantity of cable, but the suppliers, Midtec Cables Ltd and Hanston Electrics, have problems in delivering. SC The writing process: Drafting 56 //
UNIT 6 Maintaining contact 6A Study section 57 // Personal business letters and emails, opening/closing, inviting, accepting and declining // 6B Activity section: Repair or replace? 64 // Jarritos SA use some rather old equipment in their factory. Should they ask Wesco Engineering to repair it or ask Alpha Food Machines to replace it? // 6C The writing process: Checking your work (1) 66 // UNIT 7 Customer service // 7A Study section 67 // Informal business letters, informal writing style, replying to complaints, advising customers // 7B Activity section: A credit check 74 // Wainman Ltd have serious cashflow problems and want to buy paper on credit from Northern Paperworks. However, a reference from Lumino Inks Ltd makes the situation complicated. // 7C The wñting process: Checking your work (2) 76 // UNIT 8 Product promotion // 8A Study section 77 // Arranging and confirming meetings, placing orders, circulars, revision and consolidation // 8B Activity section: A trade fair 83 // Massari Tractors in Italy want Agricultural Supplies Ltd in India to increase sales, but who is going to pay for promotion at the India Trade Fair? // 8C The wńting process: Checking your work (3) 85 // Role cards 86 // Summary of useful phrases and main points 117 // Example plans 122 // Index of model letters, emails and key words 124 // Letter and email layout guide 128