CONTENTS // prologue: Language, Culture, and Thought 1 // PART I: THE LANGUAGE MIRROR // 1. Naming the Rainbow 25 // 2. A Long-Wave Herring 41 // 3. The Rude Populations Inhabiting Foreign Lands 58 // 4. Those Who Said Our Things Before Us 79 // 5. Plato and the Macedonian Swineherd 99 // PART II: THE LANGUAGE LENS // 6. Crying Whorf 129 // 7. Where the Sun Doesn’t Rise in the East 157 // 8. Sex and Syntax 194 // 9. Russian Blues 217 // epilogue: Forgive Us Our Ignorances 233 // appendix: Colour: In the Eye of the Beholder 241 // Notes 251 // Bibliography 274 // Acknowledgements 293 // Illustration Credits 294 // Index 296