.

0 (hodnocen0 x )

BK

5th ed.

Hoboken : John Wiley & Sons, Inc., 2012

ix, 603 s. : il., faksimile ; 29 cm

ISBN 978-0-470-16873-8 (váz.)

Obsahuje bibliografii na s. [574]-581 a rejstřík

000246872

VI Preface // VIII Preface to the First Edition X Acknowledgments // Part I The Prologue to Graphic Design // The visual message from prehistory through the medieval era // 01 - 6 The Invention of Writing // 02 - 22 Alphabets // 03 - 34 The Asian Contribution // 04 - 46 Illuminated Manuscripts // Part II A Graphic Renaissance. The origins of European typography and design for printing // 05 - 68 Printing Comes to Europe // 06 - 80 The German Illustrated Book // 07 - 98 Renaissance Graphic Design // 08 - 122 An Epoch of Typographic Genius // Part III The Bridge to the Twentieth Century. The Industrial Revolution: The impact of industrial technology upon visual communications // 09 - 144 Graphic Design and the Industrial Revolution // 10 - 176 The Arts and Crafts Movement and Its Heritage // 11 - 196 Art Nouveau // 12 - 232 The Genesis of Twentieth-Century Design // Part IV The Modernist Era. Graphic design in the first half of the twentieth century // 13 - 256 The Influence of Modern Art // 14 - 276 Pictorial Modernism // 15 - 298 A New Language of Form // 16 - 326 The Bauhaus and the New Typography // 17 - 350 The Modern Movement in America // Part V The Age of Information.Graphic design in the global village // 18 - 372 The International Typographic Style // 19 - 390 The New York School // 20 - 412 Corporate Identity and Visual Systems // 21 - 436 The Conceptual Image // 22 - 460 Postmodern Design // 23 - 482 National Visions within a Global Dialogue // 24 - 530 The Digital Revolution—and Beyond // 572 Epilogue // 574 Bibliography // 582 Image Credits // 586 Index