.

0 (hodnocen0 x )

(7) Půjčeno:7x 

BK

West Sussex : John Wiley & Sons, c2002

ix, 284 s., [8] s. obr. příl. : il., mapy ; 25 cm

ISBN 0-471-49803-3 (brož.) ISBN !978-0471-49803-2 (chyb.)

Dotisk 2005

Obsahuje bibliografii na s. [263]-276 a rejstřík

000248974

ACKNOWLEDGEMENTS xi // 1 INTRODUCTION 1 // 2 TRENDS IN RETAILING // 2.1 Introduction // 2.2 Demand-Side Changes // 2.3 Trends in Distribution and Retail Supply 1 8 // 2.4 The Regulatory Environment 34 // 2.5 Conclusion 35 // 3 RETAIL LOCATIONS AND DISTRIBUTION CHANNELS: PAST, // PRESENT AND FUTURE 37 // 3.1 Introduction 37 // 3.2 The High Street or Town Centre 37 // 3.3 The Superstore and Hypermarket 40 // 3.4 The Discount Store 45 // 3.5 The Shopping Centre or Mall 51 // 3.6 The Retail Warehouse and Retail Park 56 // 3.7 New Retail Locations 58 // 3.8 New Retail Formats and Distribution Channels 60 // 3.9 The Old versus The New 67 // 3.10 Conclusion 69 // 4 SPATIAL RETAIL GROWTH STRATEGIES 71 // 4.1 Introduction 71 // 4.2 Organic Growth 71 // 4.3 Mergers and Acquisitions 75 // 4.4 Franchising 85 // 4.5 Joint Ventures and Strategic Alliances 86 // 4.6 Warehouse Location 87 // 4.7 Conclusion 88 // 5 GEOGRAPHY AND E-COMMERCE 89 // 5.1 Introduction 89 // 5.2 What is E-Commerce/Internet Retailing? 89 // 5.3 Who Makes Money from the Internet? 91 // 5.4 Understanding Consumer Preferences 91 // ?? CO // CONTENTS // 5.5 Examples of Internet Retailing in Different Sectors 97 // 5.6 Geography, the Internet and E-Commerce 105 // 5.7 Conclusion 108 // 6 TERRITORY PLANNING 109 // 6.1 Introduction 109 // 6.2 Territory Management 111 // 6.S Balanced Workloads 118 // 6.4 Efficient Organization 124 // 6.5 Conclusion 126 // 7 METHODS FOR SITE SELECTION 127 // 7.1 Introduction 127 // 7.2 An Inductive Approach to Site Selection 128 // 7.3 A Deductive Approach to Site Selection 134 // 7.4 Applied Location Modelling 137 // 7.5 The Simplicity Spectrum 148 // 8 SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT 151 // 8.1 The Model and its Development 151 // 8.2 Estimating the Small Area Demands for Products and Services 1 56 // 8.3 The Supply Side 160 //

8.4 Customer Flows and Store Revenues 1 62 // 8.5 Providing a Decision-Support Capability 166 // 8.6 The Development of a Cross Channel Management Plan // for the City of Vienna for a Major Automotive Manufacturer 1 70 // 8.7 Conclusion 175 // 9 NETWORK REPRESENTATION PLANNING 1 77 // 9.1 Introduction 177 // 9.2 Case Study 1 : Automotive Network Optimization 1 79 // 9.3 Case Study 2: Financial Services Network Optimization 186 // 9.4 Post-merger Network Optimization 191 // 9.5 Retail network optimization 200 // 9.6 Conclusion 204 // 10 DIRECT MARKETING AND DISTRIBUTION CHANNEL // MANAGEMENT 205 // 10.1 Introduction 205 // 10.2 Ceodemographics 205 // 10.3 Enhancement of Geodemographics 210 // 10.4 Lifestyle Databases 216 // 10.5 Other Micro-Modelling Strategies 221 // 10.6 A Financial Services Channel Simulation Model 229 // 10.7 Conclusion 243 // viii // CONTENTS // 11 MEASURING THE BENEFITS OF SPATIAL MODELUNG 245 // 11.1 Introduction 245 // 11.2 Returns on Capital 245 // 11.3 Operational Efficiency 248 // 11.4 Improved Competitiveness 250 // 11.5 Strategic Value 254 // 11.6 Applications to Market Regulation 256 // 11.7 Conclusion 258 // 12 CONCLUSION 259 // BIBLIOGRAPHY 263 // INDEX 277