Introduction 6 // 1 Tourism and sustainability 10 // 1.1 Tourism - characteristics and definition 10 // 1.2 The importance of tourism for national economy 12 // 1.3 Impact of tourism activities on the environment 14 // 1.3.1 Social and environmental impact of tourism 15 // 1.3.2 Social trends and their influence to demand of tourism 16 // 1.4 Sustainable development and tourism 22 // 1.4.1 Environmental problems and sustainable development 22 // 1.4.2 The concept of sustainable tourism development 24 // 1.5 Rural development and the role of rural tourism 25 // 1.5.1 Rural development and the multifunctional countryside 27 // 1.5.2 System approach to rural development 32 // 1.5.3 Characteristics of rural areas and rural tourism 35 // 2 Management approaches to tourism development 46 // 2.1 Destination management in tourism 46 // 2.1.1 Tourism-related research 46 // 2.1.2 Management of regional development // in tourist destination 48 // 2.2 Development planning and monitoring of tourism 53 // 2.2.1 Procedures for the analysis of rural tourism potential 57 // 2.2.2 Strategic planning and marketing in rural tourism 59 // 2.3 Partnership of municipalities and rural development 62 // 2.4 Psychological and sociologic know-how in tourism 65 // 2.4.1 Psychology of tourism and theory 66 // 2.4.2 Psychology of tourism and rural tourism in practice 71 // 2.5 Information technology in tourism development 73 // 2.5.1 Current trends in communication with customers 74 // 2.5.2 The Internet and its influence on marketing mix of rural tourism 76 //
2.5.3 Internet marketing and community networks in tourism 78 // 2.5.4 Rural tourism on the Internet 80 // 4 // 3 Management system in tourism and rural tourism 84 // 3.1 The necessity of system approach to tourism // and rural tourism 85 // 3.2 Subjects of tourism management // in the Czech Republic 86 // 3.3 Policy documents and other tools for rural // tourism development in 2007-2013 90 // 3.4 Sustainable tourism indicators for regional development 93 // 3.4.1 Dimensions of sustainable tourism indicators 96 // 3.4.2 Setting of sustainable tourism indicators for rural areas.98 // 4 Research in tourism sustainability 101 // 4.1 Objectives and methods 101 // 4.1.1 Factors influencing development in a destination 101 // 4.1.2 Sustainability indicators for rural areas 103 // 4.1.3 Comparison of some aspects of tourism management // system used in the Czech Republic and Austria 105 // 4.2 Results and discussion 106 // 4.2.1 Safe tourism destination and municipality partnerships 106 // 4.2.2 The rural area sustainability indicators 112 // 4.2.3 Comparative analysis of tourism and rural tourism management in the Czech Republic and Austria 124 // 4.3 Possible applications of research results 135 // 4.3.1 Survey results 135 // 4.3.2 Model of the management system of tourism // and rural tourism in the Czech Republic 141 // Conclusion 147 // References 151 // On-line Internet resources and law 169 // List of annexes 170 // Pictures of rural tourism activities 178 // List of figures and tables 183 // Dictionary 185 // Index 189