.

0 (hodnocen0 x )

(2) Půjčeno:2x 

BK

Edinburgh : Edinburgh University Press, [2011]

ix, 197 stran : ilustrace ; 24 cm

ISBN 978-0-7486-3284-8 (brožováno)

Obsahuje bibliografii na stranách 179-193, bibliografické odkazy a rejstřík

Popsáno dle dotisku vydaného v roce 2012

001419118

Acknowledgements viii // 1 Overview i // 1.1 Introduction i // 1.2 Aims 3 // 1.3 Organisation 4 // 2 Approaching Intercultural Communication 5 // 2.1 Chapter objectives 5 // 2.2 Intercultural communication: what is it? 5 // 2.3 Culture 9 // 2.4 Key points 16 // 2.5 Further reading 16 // 2.6 Activities 16 // 3 The Genealogy of Intercultural Communication 18 // 3.1 Chapter objectives 18 // 3.2 Culture 20 // 3.3 Multiculturalism 24 // 3.4 Intercultural communication 28 // 3.5 Key points 33 // 3.6 Further reading 33 // 3.7 Activities 34 // 4 Language and Culture 36 // 4.1 Chapter objectives 36 // 4.2 Linguistic relativity 36 // 4.3 Health care in linguistically diverse societies 42 // vi CONTENTS // 4-4 Communicative relativity 43 // 4-5 A language with a name 46 // 4.6 Key points 53 // 4-7 Further reading 54 // 4.8 Activities 54 // Nation and Culture 57 // 5-1 Chapter objectives 57 // 5.2. Stereotypes 57 // 5-3 Banal nationalism 59 // 5-4 Intercultural communication advice 65 // 5-5 Globalisation and transnationalism 68 // 5.6 Key points 73 // 5-7 Further reading 73 // 5.8 Activities 74 // Intercultural Communication at Work 76 // 6.1 Chapter objectives 76 // 6.2 National cultural values 77 // 6.3 Multinational corporations 84 // 6.4 Doing language and culture work 87 // 6.5 Challenges and future directions 91 // 6.6 Key points 93 // 6.7 Further reading 94 // 6.8 Activities 94 // Intercultural Communication for Sale 96 // 7-1 Chapter objectives 96 // 7.2, Selling ethno-cultural stereotypes 97 //

7.3 English for sale 101 // 7.4 A global non-language? 104 // 7-5 Key points 108 // 7.6 Further reading 109 // 7-7 Activities 109 // Intercultural Romance in // 8.1 Chapter objectives in // 8.2 Love goes global in // 8.3 Love makes the world go round II5 // 8.4 Mail-order bride websites 120 // 8.5 Key points i25 // CONTENTS vii // 8.6 Further reading 126 // 8.7 Activities 126 // 9 Intercultural Communication and Exclusion 128 // 9.1 Chapter objectives 128 // 9.2 Racism in disguise 128 // 9.3 Jobs with accents 132 // 9.4 Enhancing access i37 // 9.5 Key points Hi // 9.6 Further reading ?2 // 9.7 Activities H2 // IO Intercultural Communication in a Multilingual World 144 // ?? Chapter objectives 144 // 10.2 Language proficiency 145 // 10.3 On being rendered speechless 147 // 10.4 Language matters 151 // 10.5 State language regimes 158 // 10.6 Commercial language regimes 163 // 10.7 Key points 168 // 10.8 Further reading 168 // 10.9 Activities 168 // n The Future of Intercultural Communication 171 // 11.1 Chapter objectives 171 // 11.2 The material base of intercultural communication 171 // 11.3 Shifting terrains 174 // 11.4 Social justice 174 // 11.5 The position of the researcher 176 // 11.6 Further reading 177 // 11.7 Activities 177 // References 179 // Index 194