Contents // Preface vii // Section 1 // Introducing metaphor analysis // 1. What is metaphor and why does it matter? // Lynne Cameron 3 // 2. A selective survey of research practice in published studies using metaphor analysis // Zazie Todd and Graham Low 26 // Section 2 // Contemporary theories of metaphor // 3. The cognitive view of metaphor: Conceptual metaphor theory // Alice Deignan 44 // 4. Between mind and language: A journey worth taking // David Ritchie 57 // 5. The discourse dynamics framework for metaphor // Lynne Cameron 77 // Section 3 // Metaphor Analysis // 6. Identifying metaphors in discourse data // Lynne Cameron and Robert Maslen 97 // 7. Finding systematicity in metaphor use // Lynne Cameron, Robert Maslen and Graham Low 116 // 8. Metaphors and discourse activity // Lynne Cameron 147 // VI // Metaphor Analysis // 9. Corpus techniques for metaphor analysis Alice Deignan and Elena Semino 161 // 10. Working with large amounts of metaphor data Robert Maslen 180 // 11. Multimodal metaphor analysis Alan Cienki 195 // Section 4 Bringing it all together 12. Good practice in metaphor analysis: Guidelines and pitfalls Graham Low and Zazie Todd 217 // 13. Bringing it all together: Applying metaphor analysis to online discussions in a doctorate study Sue Rivers 230 // 14. Using metaphor analysis to compare expert and public perceptions of the risk of terrorism Lynne Cameron and Robert Maslen 248 // 15. Concluding remarks Lynne Cameron and Robert Maslen 257 // Appendix