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0 (hodnocen0 x )

BK

Chambéry : Université de Savoie, Laboratoire, Langages, Littératures, Sociétés ; Nitra : Univerzita Konštantína Filozofa v Nitre, Filozofická fakulta, Katedra filozofie, 2013

235 stran ; 25 cm

ISBN 978-2-9536153-5-7 (brožováno)

francouzština, slovenština

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Francouzský a slovenský text

001453023

Introduction ... 5 // Study objectives ... 6 // Core areas of study ... 6 // 1. Term creativity in psychology, its importance for creative industry and // marketing communication. Creativity and effectiveness... 9 // 1.1. Psychology of creativity - formation and basic concepts ... 9 // 1.2. Creative industry ... 11 // 1.2.1. Creative industry classification system models ... 13 // 1.3. Creative potential of an agency ... 15 // 1.4. Creativity in Marketing Communication ... 16 // 2. Criteria of creativity ... 21 // 3. Product creativity identification methods ... 31 // 4. Environment and cearticity, creativogenic society and barriers of // creativity ... 41 // 5. Creative proces ... 51 // 6. Individual and group creativity, creativity facilitation and stimulation // methods ... 59 // 6.1. Group and creative performance ... 59 // 6.2. Creativity techniques ... 62 // 6.3. Creativity techniques in practice ... 63 // 7. Creativity models and types of creativity. Creative abilities, creative // personality and possibilities of creative personality identification ... 69 // Conclusion ... 77 // Bibliography ... 79 // Picture sources ... 104 // Author index ... 104 // Subject index... 108 // Annexes ... 11 // Annex A: Example of Media Space, s. r. ? media brief ... 111 // Annex B: Example of a creative brief ... 114