CHAPTER 1 // Introduction: Socio-onomastics and pragmatics 1 // Terhi Ainiala and Jan-Ola Östman // Part I. Tradition, identity and transmission // CHAPTER 2 // The transmission of toponyms in language shift societies 21 // Aud-Kirsti Pedersen // CHAPTER 3 // Creating identities through the choice of first names 45 // Emilia Aldrin // CHAPTER 4 // Naming of children in Finnish and Finnish-Norwegian families in Norway 69 // Gulbrand Alhaug and Minna Saarelma // CHAPTER 5 // Names in contact: Linguistic and social factors affecting exonyms // and translated names 93 // Jarno Raukko // Part II. The variability of names // CHAPTER 6 // Orienting to norms: Variability in the use of names for Helsinki 129 // Terhi Ainiala and Hanna Lappalainen // CHAPTER 7 // Place names in contact: The use of Finnish place names // in Swedish contexts in Helsinki 155 // Maria Vidberg // VI Socio-Onomastics: The pragmatics of names // CHAPTER 8 // Attitudes towards globalized company names // Leila Mattfolk // CHAPTER 9 // Naming businesses - in the context of bilingual Finnish cityscapes // Väinö Syrjälä // CHAPTER 10 // The perception of Somali place names among immigrant // Somali youth in Helsinki // Terhi Ainiala and Mia Halonen // Subject index