CONTENTS // The Precession of Simulacra i // History: A Retro Scenario 43 // Holocaust 49 // The China Syndrome 53 // Apocalypse Now 59 // The Beaubourg Effect: Implosion and Deterrence 61 // Hypermarket and Hypercommodity 75 The Implosion of Meaning in // the Media 79 // Absolute Advertising, // Ground-Zero Advertising 87 // Clone Story 95 // Holograms 105 // Crash m // Simulacra and Science Fiction 121 // The Animals: Territory // and Metamorphoses 129 // The Remainder 143 // The Spiraling Cadaver 149 // Value’s Last Tango 155 // On Nihilism 159