Acknowledgements vii General editor’s preface ix Introduction XV // PART ONE Overview i // 1 Perspectives on written discourse ? // 1.1 History and development 3 // 1.2 Multi-perspective model of discourse 21 // 1.3 Genre-based view of discourse 25 // PART TWO The world of reality 31 // 2 Genres within specific domains 33 // 2.1 Registers, genres and disciplines 34 // 2.2 Disciplinary variation in genres within academic domains 37 // 2.3 Variation in genres within professional domains 61 // 3 Genres across domains: Genre colonies 65 // 3.1 Promotional genres 67 // 3.2 Academic introductions 75 // 3.3 Reporting genres 92 // PART THREE The world of private intentions 97 // 4 Appropriation of generic resources 99 // 4.1 Invasion of territorial integrity 100 // 4.2 Philanthropic fundraising 108 // 4.3 Public discourse: Memorandum of understanding 119 // VI // CONTENTS // 5 Generic integrity 129 // 5.1 Identifying generic integrity 132 // 5.2 Dynamics of generic integrity 153 // 5.3 Generic competence and professional expertise 164 // PART FOUR The world of analytical perspectives 177 // 6 Integrating research methods 179 // 6.1 Investigation goals I8I // 6.2 Towards a multi-perspective model 186 // 6.3 Integrating perspectives 195 // PART FIVE The world of applications 211 7 Applications of genre theory 213 // 7.1 The power and politics of genre 217 // 7.2 Genres in translation and document design 228 // 7.3 Genres in applied linguistics 232 // References 247 Index 259