.

0 (hodnocen0 x )

BK

Second edition

Edinburgh : Edinburgh University Press, [2017]

xi, 227 stran ; 24 cm

ISBN 978-1-4744-1291-9 (brožováno)

Obsahuje bibliografii na stranách 207-224, bibliografické odkazy a rejstřík

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Contents // Preface to the Second Edition ix // Aims x // Organisation xi // 1 Approaching Intercultural Communication i // Chapter objectives i // Intercultural communication: what is it? i // Definitions of culture 5 // Key points 10 // Counterpoint 10 // Further reading 11 // Activities ii // 2 The Genealogy of Intercultural Communication 13 // Chapter objectives 13 // ‘Culture’ 13 // ‘Multiculturalism’ 21 // ‘Intercultural Communication’ 24 // Key points 28 // Counterpoint 29 // Further reading 29 // Activities 29 // 3 Language and Culture 31 // Chapter objectives 31 // Linguistic relativity 31 // Linguistic relativity applied 37 // Communicative relativity 40 // vi INTERCULTURAL COMMUNICATION // A language with a name 44 // Key points 51 // Counterpoint 51 // Further reading 52 // Activities 52 // 4 Nation and Culture 54 // Chapter objectives 54 // Stereotypes 54 // Banal nationalism 56 // Intercultural communication advice 61 // Globalisation and transnationalism 63 // Key points 68 // Counterpoint 68 // Further reading 69 // Activities 69 // 5 Intercultural Communication in a Multilingual World 71 // Chapter objectives 71 // Language proficiency 71 // Tm not listening to you!’ 74 // The monolingual mindset 80 // State language regimes 86 // Commercial language regimes 92 // Key points 97 // Counterpoint 97 // Further reading 98 // Activities 98 // 6 Intercultural Communication in a Transnational World 100 // Chapter objectives 100 // People

on the move 100 // Exclusive inclusion 103 // Jobs with accents 108 // Enhancing access 115 // Key points 117 // Counterpoint 117 // Further reading 118 // Activities 118 // CONTENTS Vil // 7 Intercultural Communication at Work 120 // Chapter objectives 120 // Globalisation and intercultural business communication 120 // National cultural values 121 // Multinational corporations 127 // Doing language and culture work 135 // Key points !39 // Counterpoint I4° // Further reading I4° // Activities I4I // 8 Intercultural Communication for Sale 142 // Chapter objectives H2 // Selling ethno-cultural stereotypes 142 // English for sale I47 // ‘Globalese’: a global non-language? H9 // Key points J54 // Counterpoint x55 // Further reading ?5 // Activities // 9 Intercultural Romance !57 // Chapter objectives 157 // Love goes global l57 // Love makes the world go round 161 // Mail-order bride websites 166 // Key points I7° // Counterpoint I7I // Further reading I7I // Activities I7I // 10 Intercultural Communication in Education 173 // Chapter objectives !73 // Conflating class and culture 17? // Teacher expectations l7% // Erasing complexity // Supporting diversity iSb // Key points I9I // Counterpoint I9I // Further reading !92 // Activities I92 // Vili INTERCULTURAL COMMUNICATION // ? Becoming an Intercultural Mediator 194 // Chapter objectives 194 // Reinventing a new common culture 194 // Cultural brokering 195 // Building bridges 202 // Key points 204 // Counterpoint

205 // Further reading 205 // Activities 205 // References 207 // Index 225