The Importance of Sustainability in Corporate Strategy -- Why Are Corporate Ambition and Culture Vital for Sustainability? -- Treasuring Selected Customers: The Secret for Sustainability? -- How Do Enduring Firms Outlive the Environment and the Competition? -- Why Sustainable Firms Have a Superior Management of Capabilities? -- Selecting the Right Organization and Structure for Sustainability -- Learning from the Operational Practices of Sustainable Companies -- Innovation: The Central Way to Achieve Corporate Sustainability -- Growth Strategy for Corporate Sustainability -- The Value of Great Executing and Humility for Sustainability -- Conclusion: Timeless Principles of Corporate Sustainability. .
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis..