.

0 (hodnocen0 x )

BK

First published

London ; New York : Routledge, 1994

xi, 298 stran : ilustrace, mapy ; 26 cm

ISBN 0-415-11279-6 (brožováno)

Leicester readers in museum studies

Obsahuje bibliografie, bibliografické odkazy a rejstřík

001479424

Contents // List of figures vii // List of tables viii // Series preface ix // Acknowledgements x // Introduction: museum management 1 // Kevin Moore // 1 A challenge to modern museum management: meshing // mission and market 15 // Peter J. Ames // 2 Measuring museums’ merits 22 // Peter J. Ames // 3 The problem and promise of museum goals 31 // Vaiorie Beer // 4 A new framework for museum marketing 41 // Hugh Bradford // 5 Strategic planning in local authority museums 52 // Stuart Davies // 6 Museum Wharf 72 // Roger Davis and Christopher H. Lovelock // 7 Museum brainstorming: a creative approach to exhibit planning 88 // Suzanne De ? orhegyi // 8 An inquiry into the relationship between museum boards // and management 95 // Victoria Dickenson // 9 The economics of museum admission charges 104 // Victoria Dickenson // 10 The university art museum: defining purpose and mission 115 // Peter Drucker // 11 Museum people. The special problems of personnel management // in museums and historical agencies 120 // Renée Friedman // v // Contents // 12 Some more equal than others 128 // Rosalinda M. C. Hardiman // 13 Money changers in the temple? Museums and the financial mission 132 Andy Leon Harney // 14 Museum planning and museum plans 141 // Alf Hatton // 15 Current issues in museum training in the United Kingdom 148 // Alf Hatton // 16 Performance indicators: promises and pitfalls 156 // Peter M. Jackson // 17 The development of Beamish: an assessment 173 // Peter Johnson and Barry

Thomas // 18 Job attitudes and occupational stress in the United Kingdom // museum sector: a pilot study 193 // Howard Kahn and Sally Garden // 19 Image and self-image 212 // Marista Leishman // 20 Museums and marketing 216 // Peter Lewis // 21 Marketing in museums: a contextual analysis 232 // Fiona Combe McLean // 22 Irresistible demand forces 249 // Victor Middleton // 23 Exhibitions: management, for a change 256 // Roger Miles // 24 Museums as organizations 262 // William M. Sukel // 25 Risking it: women as museum leaders 265 // Kendall Taylor and Tracey Linton Craig // 26 The more effective director: specialist or generalist? 274 // Stephen E. Weil // 27 MGR: a conspectus of museum management 280 // Stephen E. Weil // 28 The well-managed museum 288 // Stephen E. Weil and Earl F. Cheit // Annotated bibliography 290 // Index 292