CONTENTS // Foreword, by Hugo Tagholm, CEO, Surfers Against Sewage I Introduction 7 // PART I 15 // 1 My Plastic Life 17 // 2 The Birth of the Age of Plastic 35 // 3 The Wake-Up Call 45 // 4 Trashing the Planet 73 // 5 The Footprint of Plastic 91 // PART 2 109 // 6 New Rules, New Tools: // How you can Reduce your Plastic Footprint 111 // 7 Record 121 // 8 Reduce 129 // 9 Replace 143 10 Refuse 155 // I I Reuse 167 // 12 Refill 175 // 13 Rethink 189 // 14 Recycle 199 // 15 Waiting for the Sea Change 211 // 16 Squad Goals 227 // Epilogue 237 Further Resources 245