Introduction // Chapter I. Digital Signatures: From Traces To Codes (M. Fišerová) ...10 // Chapter II. Authenticity Of A Photograph: Past And Present (V. Černý) ...30 // Chapter III. What-Is-Going-On-Now: Paradoxes Of Instagram Aesthetics (M. Pašteková) ...53 // Chapter IV. Lontaci And Luftaci: Researching The Urban/Rural Opposition In Contemporary Czech Society Through Online Discussions (0. Daniel, J. Machek) ...70 // Chapter V. The Working Cuss Is No Longer Going To Paradise. Representations Of Occupations In The Romanian Mass Media (V. Marinescu) ...92 // Chapter VI. Emotional Pornography. Exploitation Of Human Emotions In The News (Š. Pudlák) ...109 // Chapter VII. The Principles Of Slovak Orthography In Copywriting (E. Júnová, Z. Kráľová) ...120 // Conclusion ...135 // References 138 // Index 150