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Příručka

First published

London : Palgrave Macmillan Education, 2018

xix, 343 stran : ilustrace ; 24 cm

ISBN 978-0-230-29842-2 (brožováno)

Obsahuje bibliografie, bibliografické odkazy a rejstřík

001658066

List of figures ix // List of tables xii // Preface xiv // Acknowledgements xviii // Transcription conventions xix // 1 Language and business success 1 // Section 1A: Business Focus: The Role of Language in Business // and at V/ork 2 // Section IB: Language Focus: Exploring Business Communication 7 // Section 1C: Business and Language Focus: Genre Knowledge and Effective Business Communication 14 // Key Terms and Concepts 21 // Additional Resources 21 // PART I: Corporate perspectives 23 // 2 Communicating with stakeholders 25 // Section 2A: Business Focus: Public Relations, Marketing and Language 26 // Section 2B: Language Focus: Multimodal Communication 33 // Section 2C: Business and Language Focus: A Holistic, Discourse-Centred Approach to Stakeholder Communication 40 // Key Terms and Concepts 46 // Additional Resources 47 // 3 Branding 48 // Section ??: Business Focus: Brand Personalities 51 // Section 3B: Language Focus: Analysing Brand Narratives 54 // Section 3C: Business and Language Focus: Creating Brand Tone of Voice 61 // Key Terms and Concepts 64 // Additional Resources 65 // 4 Corporate communication in the digital age 66 // Section 4A: Business Focus: The Changed Landscape of Corporate Communication in the Digital Age 69 // Section 4B: Language Focus: The Sociolinguistics of Digital Business Communication: Understanding Your Audience 75 // Section 4C: Language and Business Focus: The Blurring Boundaries Between Personal/Professional and Private/Public in Corporate Communication 80 // Key Terms and Concepts 83 // Additional Resources 83 // 5 Talking to customers 85 // Section 5A: Business Focus: Language as a Commodity 87 // Section 5B: Language Focus: The Importance of Being Polite 92 // Section 5C: Business and Language Focus: Handling Business-Sensitive Situations 96 // Key Terms and Concepts 102 // Additional Resources 102 //

6 Crisis communication 103 // Section 6A: Business Focus: Types of Crisis and Strategies in Crisis Communication 104 // Section 6B: Language Focus: Evaluation and Hedging 110 // Section 6C: Business and Language Focus: Corporate Apologies 113 // Key Terms and Concepts 117 // Additional Resources 117 // PART II: Management perspectives 119 // 7 Leadership 121 // Section 7A: Business Focus: Leadership Styles 122 // Section 7B: Language Focus: Rhetoric in Formal Leadership Communication 132 // Section 7C: Business and Language Focus: Managing Virtual Teams 137 // Key Terms and Concepts 144 // Additional Resources 144 // 8 Change management 146 // Section 8A: Business Focus: Managing Change 147 // Section 8B: Language Focus: Metaphor 154 // Section 8C: Business and Language Focus: Channels and Ways of Communication for Getting Cross-Company Buy-In 160 // Key Terms and Concepts 168 // Additional Resources 168 // 9 Managing conflicts 169 // Section 9A: Business Focus: Managing Conflicts 170 // Section 9B: Language Focus: Conversation Analysis 178 // Contents vii // Section 9C: Business and Language Focus: The Role of Nonverbal Communication in Leading and Managing People 186 // Key Terms and Concepts 196 // Additional Resources 196 // 10 Diversity and inclusion 197 // Section 10A: Business Focus: Diversity and Inclusion at Work - a Discourse Perspective 198 // Section 10B: Language Focus: Social Actor Representation 202 // Section 10C: Business Focus: Doing Business in the Global Workplace 212 // Key Terms and Concepts 220 // Additional Resources 220 // PART III: Employee perspectives 223 // 11 The language of recruitment 225 // Section HA: Business Focus: The Role of Communication and Discourse in Organizations 226 // Section 11B: Language Focus: Job Advertisements and Semantic Framing 230 //

Section 11C: Business and Language Focus: Self-Branding and Impression Management in Job Applications 235 // Key Terms and Concepts 242 // Additional Resources 243 // 12 Interviews at work 244 // Section 12A: Business Focus: Conversations with a Purpose 245 // Section 12B: Language Focus: The Pragmatics of Job // Interviews 252 // Section 12C: Business and Language Focus: The Performance // Appraisal Process 257 // Key Terms and Concepts 263 // Additional Resources 263 // 13 Constructing employees 264 // Section 13A: Business Focus: Constructing Happy and Satisfied Employees 265 // Section 13B: Language Focus: Constructing Employees Through Corporate Discourse - The Mission Statement 269 // Section 13C: Business and Language Focus: Socializa:ion and Culture at Work 275 // Key Terms and Concepts 283 // Additional Resources 283 // viii Contents // 14 Using language at work 285 // Section 14A: Communicating in Writing: The Language of Emails 286 // Section 14B: Communicating By Speaking: The Language of Negotiations 296 // Section 14C: Communicating by Writing and Speaking: // The Language of Presentations and Entrepreneurial Pitches 303 // Key Terms and Concepts 312 // Additional Resources 312 // References 315 // Index 339