.

0 (hodnocen0 x )

EB

ONLINE

1st ed.

San Francisco, Calif. : Berrett-Koehler Publishers, c2007

1 online resource (xvi, 269 p.) : ill

ISBN 1576753999 (hardcover)

ISBN 9781576753996 (hardcover)

Includes bibliographical references (p. [259]-261) and index

Preface -- The value evolution -- The ROI methodology: a brief overview -- Project needs and objectives: ensuring business alignment -- Reaction and perceived value -- Learning and confidence -- Application and implementation -- Impact and consequences -- Isolation of project impact -- Show me the money: converting data to money -- The intangible measures -- Project costs and calculating ROI -- The business case: forecasting value, including ROI -- Results reporting -- Implementing and sustaining ROI.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001696844

full

(Au-PeEL)EBL319372

(CaONFJC)MIL229959

(CaPaEBR)ebr10196239

(MiAaPQ)EBC319372

(OCoLC)310660157