Includes bibliographical references (p. 167-186) and index
Introduction : the brand politics of consuming publics -- Detours and drifts : situationist international and the art of resistance -- Anti-logos : sabotaging the brand through parody -- Intermezzo : and now a word from our sponsors -- Pranks, rumors, hoaxes : "dressing up" and folding as rhetorical action -- Intermezzo : a sequel -- Pirates and hijackers : creative publics and the politics of "owned culture" -- Inventing publics : kairos and intellectual property law -- Conclusion : from private rights to common goods : OurSpace as a creative commons
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries