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0 (hodnocen0 x )
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EB
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ONLINE
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1st ed.
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San Francisco : Jossey-Bass, c2008
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1 online resource (xix, 266 p.) : ill
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 0787998303 (cloth)
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ISBN 9780787998301 (cloth)
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"Reputation Institute publications"--Jacket
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Includes bibliographical references (p. 247-249) and index
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What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders’ eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001697954
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full
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(Au-PeEL)EBL333807
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(CaONFJC)MIL123738
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(CaPaEBR)ebr10226839
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(MiAaPQ)EBC333807
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(OCoLC)476138614
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Dotazy a připomínky