.

0 (hodnocen0 x )

EB

ONLINE

Hoboken, N.J. : John Wiley & Sons, c2007

1 online resource (xix, 300 p.) : ill

ISBN 0470137320 (cloth)

ISBN 9780470137321 (cloth)

"Published simultaneously in Canada."

Includes bibliographical references and index

Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn’t conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001698387

full

(Au-PeEL)EBL335710

(CaONFJC)MIL128445

(CaPaEBR)ebr10295973

(MiAaPQ)EBC335710

(OCoLC)476150209