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0 (hodnocen0 x )
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EB
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ONLINE
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Hoboken, N.J. : John Wiley & Sons, c2008
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1 online resource (xxii, 202 p.)
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 0470243368 (cloth/cd-rom)
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ISBN 9780470243367 (cloth/cd-rom)
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Includes bibliographical references (p. 191-194) and index
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Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people’s media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001699766
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full
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(Au-PeEL)EBL353410
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(CaONFJC)MIL138146
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(CaPaEBR)ebr10296681
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(MiAaPQ)EBC353410
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(OCoLC)647764619
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GBA822435
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Dotazy a připomínky