.

0 (hodnocen0 x )

EB

ONLINE

Oxford ; New York : Oxford University Press, 2007

1 online resource (viii, 326 p.) : ill

ISBN 9780195180862 (cloth : alk. paper)

Includes bibliographical references and index

IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda’s Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001702819

full

(Au-PeEL)EBL415874

(CaONFJC)MIL115678

(CaPaEBR)ebr10199729

(MiAaPQ)EBC415874

(OCoLC)476245416