.

0 (hodnocen0 x )

EB

ONLINE

Chapel Hill : University of North Carolina Press, c2006

1 online resource (xv, 536 p.) : ill

ISBN 080783033X (cloth : alk. paper)

ISBN 0807856762 (pbk. : alk. paper)

ISBN 9780807830338

ISBN 9780807856765

Includes bibliographical references (p. [465]-521) and index

Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers’ research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001704484

full

(Au-PeEL)EBL427143

(CaPaEBR)ebr10273462

(MiAaPQ)EBC427143

(OCoLC)476268640