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0 (hodnocen0 x )
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EB
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ONLINE
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2nd ed.
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Aldershot, England ; Burlington, VT : Ashgate, c2006
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1 online resource (xvi, 228 p.) : ill
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| Externí odkaz |
 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 0754644138 (alk. paper)
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Includes bibliographical references and index
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Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001704854
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full
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(Au-PeEL)EBL429835
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(CaONFJC)MIL924882
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(CaPaEBR)ebr10211025
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(MiAaPQ)EBC429835
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(OCoLC)437113692
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GBA621236
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Dotazy a připomínky