|
|
.
|
|
|
0 (hodnocen0 x )
|
|
|
EB
|
|
|
ONLINE
|
|
|
|
|
|
|
|
|
Chicago : American Library Association, 2009
|
|
|
1 online resource (xv, 171 p.) : ill
|
| Externí odkaz |
 Plný text PDF
|
|
* Návod pro vzdálený přístup
|
|
|
|
|
|
|
|
|
|
ISBN 9780838991541 (electronic bk.)
|
|
|
ISBN 0838909841 (alk. paper)
|
|
|
ISBN 9780838909843
|
|
|
Includes bibliographical references and index
|
|
|
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
|
|
|
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
001711932
|
|
|
full
|
|
|
(Au-PeEL)EBL474210
|
|
|
(CaONFJC)MIL321270
|
|
|
(CaPaEBR)ebr10492921
|
|
|
(MiAaPQ)EBC474210
|
|
|
(OCoLC)436156384
|
Dotazy a připomínky