.

0 (hodnocen0 x )

EB

ONLINE

Westport, Conn. : Praeger, 2009

1 online resource (xvi, 179 p.) : ill

ISBN 0313350485 (alk. paper)

ISBN 9780313350481 (alk. paper)

The entrepreneur’s guide, ISSN 1939-2478

Includes bibliographical references and index

Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001714370

full

(Au-PeEL)EBL497045

(CaONFJC)MIL242068

(CaPaEBR)ebr10323588

(MiAaPQ)EBC497045

(OCoLC)742332655

GBA8A7171