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0 (hodnocen0 x )
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EB
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ONLINE
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2nd ed.
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New York, NY : Routledge, 2011
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1 online resource (xi, 397 p.)
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 0203846540 (electronic bk.)
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ISBN 9780203846544 (electronic bk.)
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ISBN 0415471176 (hardback)
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ISBN 0415471184 (pbk.)
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ISBN 9780415471176
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ISBN 9780415471176 (hardback)
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ISBN 9780415471183 (pbk.)
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Includes bibliographical references and index
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The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001719053
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full
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(Au-PeEL)EBL574487
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(CaONFJC)MIL288276
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(CaPaEBR)ebr10422139
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(MiAaPQ)EBC574487
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(OCoLC)670411093
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Dotazy a připomínky