.

0 (hodnocen0 x )

EB

ONLINE

Aldershot, England ; Burlington, Vt. : Gower, 2006

1 online resource (xiii, 198 p.) : col. ill., port

ISBN 9781409427605 (electronic bk.)

ISBN 0566086433 (alk. paper)

ISBN 9780566086434 (alk. paper)

Includes bibliographical references (p. [197]-198)

Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001724015

full

(Au-PeEL)EBL647644

(CaONFJC)MIL296349

(CaPaEBR)ebr10438443

(MiAaPQ)EBC647644

(OCoLC)700706393