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0 (hodnocen0 x )

EB

ONLINE

Minneapolis [Minn.] : University of Minnesota Press, c2011

1 online resource (xv, 253 p.) : ill

ISBN 9780816676675 (electronic bk.)

ISBN 9780816665457 (hc : alk. paper)

ISBN 9780816665464 (pb : alk. paper)

"A Quadrant Book."

Includes bibliographical references and index

Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man’s burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001726328

full

(Au-PeEL)EBL678664

(CaPaEBR)ebr10461002

(MiAaPQ)EBC678664

(OCoLC)713022627