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0 (hodnocen0 x )
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EB
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ONLINE
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Burlington, Vt. : Gower, c2011
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1 online resource (xiii, 204 p.)
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9781409428947 (electronic bk.)
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ISBN 9780566089220 (hardback : alk. paper)
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Includes index
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Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001729699
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full
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(Au-PeEL)EBL714096
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(CaONFJC)MIL312909
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(CaPaEBR)ebr10477034
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(MiAaPQ)EBC714096
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(OCoLC)735597092
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Dotazy a připomínky