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0 (hodnocen0 x )
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EB
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ONLINE
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Cambridge : CAB International, c2011
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1 online resource (x, 370 p.) : ill
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9781845937003 (electronic bk.)
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ISBN 9781845937621 (permanent paper)
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Includes bibliographical references and index
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pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001733019
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full
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(Au-PeEL)EBL772203
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(CaONFJC)MIL326773
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(CaPaEBR)ebr10500307
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(MiAaPQ)EBC772203
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(OCoLC)750427886
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Dotazy a připomínky