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0 (hodnocen0 x )
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EB
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ONLINE
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Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010
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1 online resource (xvii, 251 p.) : ill., map
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9781118181607 (electronic bk.)
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ISBN 0470823410
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ISBN 9780470823415
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Includes bibliographic references (p. [241]-243) and index
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Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
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001736156
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full
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(Au-PeEL)EBL822443
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(CaONFJC)MIL333270
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(CaPaEBR)ebr10510232
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(MiAaPQ)EBC822443
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(OCoLC)775360857
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Dotazy a připomínky