.

0 (hodnocen0 x )

EB

ONLINE

1st ed.

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010

1 online resource (1 electronic text (94 p.)) : ill., digital file

ISBN 9781606491744 (electronic bk.)

ISBN 9781606491737 (pbk.)

Corporate communication collection, ISSN 2156-8170

Print version: ISBN 9781606491737

Includes bibliographical references (p. 85-87) and index

List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.

This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization’s message in a professional manner..

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

Mode of access: World Wide Web

System requirements: Adobe Acrobat reader

* Blog * Brochure * E-newsletter * Marcom * Marketing * Marketing style * Media kit * Microblog * News release * Newsletter * Pitch letter * Press kit * Press release * Public relations * Tweet * Web copy * Web writing * Website * Writing

001740078

full

(Au-PeEL)EBL876591

(CaONFJC)MIL420522

(CaPaEBR)ebr10437032

(MiAaPQ)EBC876591

(OCoLC)712119338