.

0 (hodnocen0 x )

EB

ONLINE

1st ed.

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011

1 online resource (1 electronic text (132 p.)) : digital file

ISBN 9781606491683 (electronic bk.)

ISBN 9781606491676 (pbk.)

Consumer behavior collection

Print version: ISBN 9781606491676

Includes bibliographical references (p. 113-128) and index

1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index.

What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business..

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

Mode of access: World Wide Web

System requirements: Adobe Acrobat reader

* Consumer socialization * Experiential shopping * Hedonic * Mothers and daughters * Shopping * Shopping malls * Social shopping * Utilitarian * Women

001740079

full

(Au-PeEL)EBL876596

(CaONFJC)MIL420525

(CaPaEBR)ebr10442710

(MiAaPQ)EBC876596

(OCoLC)712119345