.

0 (hodnocen0 x )

EB

ONLINE

1st ed.

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012

1 online resource (1 electronic text (xx, 340 p.)) : ill., digital file

ISBN 9781606492420 (electronic bk.)

ISBN 9781606492413 (pbk.)

Marketing research collection

Print version: ISBN 9781606492413

"For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com."

Includes bibliographical references (p. 327-335) and index

Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index.

The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities..

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

Mode of access: World Wide Web

System requirements: Adobe Acrobat reader

* Developing new products services * NPD * business planning * business valuation and project management * creativity * diffusion * entrepreneurship * innovation * learning, differentiation * lock-in real options * organizational analysis * price discrimination * product and service versioning * product demand * product design * product features * product line optimization * technology and product life cycles

001740086

full

(Au-PeEL)EBL876629

(CaONFJC)MIL420536

(CaPaEBR)ebr10504208

(MiAaPQ)EBC876629

(OCoLC)767701983