.

0 (hodnocen0 x )

EB

ONLINE

1st ed.

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012

1 online resource (1 electronic text (160 p.)) : digital file

ISBN 9781606492581 (electronic bk.)

ISBN 9781606492574 (pbk.)

Marketing strategy collection, ISSN 2150-9662

Print version: ISBN 9781606492574

Includes bibliographical references (p. 147-151) and index

1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index.

Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts..

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

Mode of access: World Wide Web

System requirements: Adobe Acrobat reader

* Segmentation * price elasticity * price optimization * pricing * promotions * revenue management

001740093

full

(Au-PeEL)EBL876650

(CaONFJC)MIL420542

(CaPaEBR)ebr10528319

(MiAaPQ)EBC876650

(OCoLC)774870137