.

0 (hodnocen0 x )

EB

ONLINE

New York : Amacom, c2007

1 online resource (x, 226 p.)

ISBN 0814409148

ISBN 9780814409145

Includes bibliographical references (p. 213-216) and index

PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries

001740105

full

(Au-PeEL)EBL876801

(CaONFJC)MIL112670

(CaPaEBR)ebr10196165

(MiAaPQ)EBC876801

(OCoLC)162141886